Multimedia

When designing a school or any other website it is important to incorporate visual features as they tend to be an efficient way in your school’s presentation. Make sure to add appropriate pictures and videos that convey the right message and tell a story about your school, classes, students and staff. Remember to place it where appropriate so as not to fit the content on the page, and also, do not put too many multimedia files as they can slow down the loading of your website.

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 Social media

Integrating social media buttons into the website is one of the most helpful tools to promote any shareable section of your website, such as events page, blog posts, etc. helping you inform and interact with your followers. Moreover, it is most likely that the majority of your potential students will use social media to search for schools nearby, so make sure your profiles are neat, active and regularly updated.

Mobile ready

As the number of people who mostly use smartphones to browse the internet is growing by the year, you want to make sure that your website has a responsive design for desktop computers, and smartphones alike in order to provide each visitor to your website with the best experience.

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See also: It’s time to update your school website for mobile

Personalize

Additionally, assuming you want to establish a recognizable image for your school, make sure you add personal feel to it. This means choosing LMS solutions with many custom options so that you can choose your colors, fonts; customize banners, student badges and certificates, and other features that can help you to provide a unique experience to your visitors and students.

About the Author:

Jovana Čenejac is an English teacher, translator, and copywriter . She is interested in the ways available online resources are changing practices of teaching and learning English.