It’s woven in every aspect of modern daily life, but branding isn’t new to the scene. Archeologists found branded wine casks in the ancient ruins of Pompeii. The legacy brand, Quaker Oats, turned what was cattle feed into a successful breakfast staple. In the next decade, Amazon’s Alexa and her virtual assistant buddies, Cortina and Bixby are poised to be the homey brand face of Artificial Intelligence that will connect every aspect of our domestic lives. So, finally seeing the brand conversation bubble up in the education space isn’t a surprise. It’s actually a bit overdue.

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  • About the Author:

    Trish Rubin is the founder of Trish Rubin Ltd., a communications consultancy based in New York City and co-author of BrandED: Tell Your Story, Build Relationships, and Empower Learning. A self-described “educationalist,” she has worked as a K-16 teacher, reading specialist, literacy coach, program developer, and central office administrator and now as an advocate for schools. For more information, please visit www.trishrubin.com and connect with her on Twitter, @trishrubin.