Behind the scenes of unclaimed FAFSAs: Why it’s happening and how ed staff can help

Recent survey reveals the top roadblocks to on-time FAFSA completion. Here are some best practices that you can put in place to get a heightened student response.

Do’s and Don’ts of Texting Students

When it comes to text reminders, there are certain things students want to hear from you. They want to benefit from your text just as much as you want them to. With this in mind, there are certain communication needs to be mindful of when planning out your student texting strategy.


  • Be specific–only include the pertinent information
  • Take time to send the right answer


  • Go overboard with abbreviations to try to be “cool”–no pls for please or dis for this
  • Leave your students hanging – it only takes 90 seconds to answer a text

What to Do When You Don’t Hear Back

There is always a dreaded wait time when you send out a text–whether personal or professional. What if you don’t hear back? Did you say something wrong or say too much? The same questions may come to mind when you send out text reminders to students.

The best thing you can do to eliminate these concerns is to add a touch of personalization before you send the text. Students want to know you’ve taken the time to send them an individualized message, versus a mass text. If your message reads like a canned or plug-and-go text, it will start to feel like a form email or even spam to your students. Text reminders work because they reach students directly–but don’t take for granted the importance of personalization.

Today’s student often needs the extra nudge when it comes to college-related admin processes. The good news is there’s an easy and effective fix. Become well-versed in the best ways to reach students via text and you’ll be able to help them with complicated processes like financial aid—nudging students to success one text at a time.

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