15 metrics every superintendent should know

Sometimes, knowing what to look for is the hard part. Here’s help

Whole-child support
Why it matters:
Social-emotional learning (SEL) may be the term du jour in K-12 circles, but the concept of schools providing support, encouragement, and services beyond mere academics is a timeless one. Superintendent priorities are often aligned with those of the community, and people are going to be asking about your district’s approach to SEL. What will you tell them?

Questions to ask:
5. What is the average advisory time allotted to students per day, week, and year?
6. What is your counselor-to-student ratio?
7. How much staffing, professional development, and budget has been dedicated to district-wide communication, curriculum integration, and/or the explicit instruction of SEL skills?

Where to find the data: School counselors are likely doing the bulk of this work today. Find out if they are taking a consistent approach to tracking office visits, interventions, and SEL-related communications. Tracked data is reportable data, and these stats can give you a solid baseline to work from.

For those who have built SEL into student schedules, like Consolidated High School District 230 in Illinois, attendance data will be available in your student information system (SIS). If your efforts have been largely informal to this point, consider coming together with your leadership team to identify areas of improvement in the delivery, tracking, and reporting of this data.

Candidate attrition
Why it matters: Much has been made of teacher shortages, plummeting leadership tenures, and the barriers to entry plaguing the field of education. While school culture, salaries, and a perceived lack of stability all come into play, few districts are measuring the number of potentially high-performing candidates being lost before, during, and after the application process.

Questions to ask:
8. What is the conversion rate of your digital properties, including your careers webpage, LinkedIn, and job posting/review sites?
9. What is the average turnaround time from job posting to offer letter, and how many candidates are withdrawing their applications during that timeframe?
10. What are your turnover statistics within the first year of employment?

Where to find the data: Website and social media analytics can provide valuable insight into the behavior of your audience. If your careers page has a 95 percent exit rate (people leaving the site without taking another action), it may be time for an overhaul. Most applicant-tracking systems should produce the reports you need on the hiring process itself. For turnover data, look no further than your human resources/ERP software platform.

Parent engagement
Why it matters: The influence of parent engagement on student outcomes is widely recognized, but empirical data on the subject is still not easy to come by. When examining the impact of your school-to-home collaboration efforts and relaying successes to the board and the community, reliable, easy-to-interpret data is critical.

Questions to ask:
11. How many parents served in some capacity as volunteers for your district last year?
12. What percentage of families attended parent-teacher conferences?
13. What communication mediums have the furthest reach, and what is the demographic breakdown of those audiences?
14. What percentage of parents are regularly logging in to your parent portal?
15. What percentage of teachers are providing adequate information about upcoming assignments and curriculum topics?

Where to find the data: Reach, impressions, click-throughs, and social engagement are at the center of any public-relations effort. If you don’t yet have a dedicated communications professional on staff, the value in this kind of data is just one of many reasons to consider adding one. Your SIS will be the hub for parent portal, conference, and teacher-transparency statistics.

Looking ahead
One of the most underappreciated aspects of strong leadership is the ability to ask the right questions. Answers aren’t terribly difficult to find—it’s the unasked questions that pose the biggest risk. Today’s superintendents have access to more data, more research, and more insight than those of the past. Traditional statistics and reports fail to capture that reality, but as data literacy improves, we expect the scope of that information to grow in quantity, quality, and importance.

These 15 metrics, and the four categories under which they fall, can provide a solid foundation for annual process and policy review. Which will you focus on?

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