Today, 25 million children in the United States are not proficient readers. While this is, indeed, a crisis, it’s one that I firmly believe we can solve. Reading is the fundamental building block required for life's journey. From being college ready to launching a successful career or even managing personal finances, every child must first learn to read.

Reading opens doors to a whole world of possibilities. It prepares kids to take advantage of limitless opportunities and gives them the confidence to strive. Today, reading has stiff competition for our children’s attention, from instant access to all forms of media to...

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