Families and community members want to know what’s happening in your district, and they want to know right now. There’s a huge need to educate the public about security, data privacy, curriculum, and all the rest, but you have to do it the right way.

We spoke Justin Martin, president and chief executive officer of Martin & Associates, a K-12 communications management consultancy, to see what districts can do to spread their good word.

1. Present information in the best format.
“You need to dole the information out in small, digestible pieces—don’t just attach a six-page report and ask people...

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    • About the Author:

    Ellen Ullman is editorial director, content services, for eSchool Media.