If you’ve ever been to a special event, a professional or collegiate game, or even a fundraiser, you likely observed a promoter, DJ, or other variation of a court jester launching promotional t-shirts into the crowd. Everyone goes crazy and, as the t-shirts are tossed or shot out of a cannon, people jump up to grab the items with energy and excitement. Why? Is this t-shirt a first edition made exclusive by Ralph Lauren? Made out of diamonds? Certainly not. In fact, if you walked by this shirt in a Walmart, you probably would not even notice it. But that’s...

Subscribe to Read More

Are You an Educator?

Get Free online access to all our news and resources


  • About the Author:

    Dr. Michael Gaskell has been principal of Hammarskjold Middle School in East Brunswick, N.J. since 2006, following experience as a special educator and assistant principal in Paramus, NJ. Gaskell achieved his doctorate in educational leadership in 2014 and continues to model the pursuit of lifelong learning as he serves as a mentor to new principals in other schools through the NJEA Leaders to Leaders program. In his work as a principal, he works tirelessly to support instructional excellence, his faculty, the district, and, most important, the children as benefactors of idea sharing.