With charter schools’ enrollment growing – the number of charter schools more than tripled from 2000 to 2015, according to the most recent data available from NCES – public, private, and charter schools find themselves competing for students.

For many parents, the first impression of a school comes from its website. School and school district websites are increasingly becoming marketing tools for attracting students and setting the tone for all potential incoming students.

Related: 10 districts with awesome brands

This highly competitive environment means that school and school district websites need to attract more students,...

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    • About the Author:

    Shawn Moore is the founder and chief technology officer for Solodev, a Content Management System (CMS) and digital customer experience (DCX) platform that empowers organizations to create websites and digital experiences in the cloud. His clients include several city and county governments and school districts.