As the director of communications for northwest New York’s East Irondequoit Central School District, I am proud to play a central role in sharing with various stakeholders the story of the tremendous positive impact the school system is having on the community.

My team and I use many tools to communicate school activities to our local community stakeholders. Through our online newsroom, social media channels, and a number of other mediums, East Irondequoit’s award-winning communication team is providing members of our community a window into the many great things happening in our district.

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While technology has given my team and I a number of great avenues through which we can communicate with stakeholders, the in-person classroom tour is still one of the best ways to showcase a district classroom initiative to VIPs. In particular, we’ve found the classroom tour is one of the best tools we can use to explain to visitors the impact our digital conversion is having on teaching and learning within the school system.

About the Author:

David Yates is the Director of Communications at New York’s East Irondequoit Central School District. A former broadcast television journalist, David now focuses on telling the story of his school system’s efforts to prepare students to succeed throughout their school years and after graduation, not only academically but by being model citizens as well. You can contact David at