Welcome back to school videos can be instrumental in getting the school year off on a good foot.

3 ways ‘welcome back to school’ videos build excitement for the new year


"Welcome back to school" videos don’t have to be long; they just have to be meaningful—and fun

Last year, my school started sending “welcome back to school” videos to our families to generate excitement among students before they came to campus for Open House. Even though they didn’t necessarily know who their teacher was going to be, the kids fell in love with every single teacher in those videos, because there’s power in seeing people’s faces and hearing their voices.

The other purpose for the “welcome back to school” videos was to share some major changes in school procedures that we made last year. We wanted a lighthearted way to prepare students and parents for what they were going to walk into, so it didn’t just hit them in the face.

Related content: The most important lessons we learned this year

To share the videos, we sent a postcard with a QR code to every family. Scanning the code gave them access to three videos: an introduction from the admin team, a greeting from the teachers at their grade level, and a special message from me. Here’s how each of those “welcome back to school” videos made our school a happier place to be.

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