Kellogg’s Nutri-Grain Gives Away 1 Million Bars To Teachers Across America


Whatever School Looks Like, the Brand Wants Teachers to Know It's 'Got Your Back' With Bins of Bars

The drawer, the cabinet, the station, the bin. Whatever shape it takes, it’s a constant in classrooms: the spot where teachers keep snacks for any student who needs one, for any reason at all. School is taking many shapes this year too, but one constant remains: a teacher’s belief that it’s not just about what they do in the front of the class – it’s about having their students’ backs. Now it’s time Nutri-Grain® had theirs – that’s why Nutri-Grain is giving away 1 million bars to teachers across America.

Teachers dig deep into their own pockets to provide well-stocked classrooms and care packages that set their students up for success. While 60% of teachers spend an average of $300 annually on snacks for their students,1 this year Nutri-Grain is doing what it can to alleviate some of that burden with “Got Your Back” bins full of Nutri-Grain bars for teachers to provide to their students. 

“Teachers have their students’ backs, and now our ‘Got Your Back’ bins have theirs,” said Sarah Reinecke, Senior Marketing Director. “With a mix of in-person, hybrid and virtual classrooms and online learning, teachers’ jobs are even more challenging. A bin of Nutri-Grain bars for K-12 teachers to offer in the classroom or share in a care package is just one way we can support our educators.”

While supplies last, when teachers apply for a free bin, they’re eligible to receive more than 400 whole grain, real fruit Nutri-Grain bars and a special “Got Your Back” blue bin. This stockpile of snacks helps teachers support their students wherever they are this school year.

Nutri-Grain is also partnering with actor Mekhi Phifer, whose mother taught for more than 25 years at a Harlem elementary school, to celebrate and thank teachers across the country. “Teaching is certainly a bit tougher this year, but I know millions of teachers are working hard to raise the bar,” said Phifer. “Nutri-Grain recognizes these new challenges and provides a great way for teachers to continue what they do best — making a difference in a kid’s day, every day.”

Starting Tuesday, Oct. 13, current K-12 teachers nationwide can sign up to receive a “Got Your Back” bin filled with Nutri-Grain bars via Kellogg’s Family Rewards: KFR.com/GotYourBackBin. A limited number of bins can be claimed each day while supplies last. Each entrant will also be entered to win one of four $300 gift cards to cover the costs of any additional snacks and supplies they need.

Nutri-Grain bars are available in the snack aisle of grocery stores nationwide. For more information visit NutriGrain.com.

Terms & Conditions
Abbreviated Terms & Conditions. Internet Access Required. Begins 10/13/20 and ends 10/16/20 or when all available Rewards have been claimed. Open to legal residents of US & DC, 18+ and are a current K-12 teacher at a public, charter, private or parochial school located in the 50 US & DC, and a registered member of the Kellogg’s Family Rewards® program. Subject to complete terms and conditions at https://www.kelloggsfamilyrewards.com/content/dam/kfr/pdfs/nutri-grain-terms-and-conditions.pdf. Void where prohibited. Sponsor: Kellogg North America Company, One Kellogg SquareBattle Creek, MI 49016. ®, ™, © 2020 Kellogg NA Co.

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg’s® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

eSchool News Staff

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