The U.S. is grappling with a global health pandemic, economic uncertainties, increased awareness of racial and social injustice, divisive politics, and natural disasters–all in 2020. School leaders are at the helm of an education system that can produce students who work as activists in an effort to create a better world, and the decisions these leaders make will have a drastic impact on students’ future.

Times are challenging, to say the least.

Seeking to understand how school leaders make curriculum selection decisions, a team of researchers at the Clayton Christensen Institute interviewed leaders using its Jobs to Be Done methodology. From those interviews, four clear decision-making pathways emerged. These pathways explain why and how school leaders and districts buy curriculum.

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While curriculum may not be the topmost item on anyone’s list in light of the challenges outlined above, the decision-making paths researchers uncovered aligned closely with the paths school leaders actually took as they confronted present-day challenges.

Laura Ascione
About the Author:

Laura Ascione

Laura Ascione is the Editorial Director, Content Services at eSchool Media. She is a graduate of the University of Maryland's prestigious Philip Merrill College of Journalism. Find Laura on Twitter: @eSN_Laura