This district consolidated multiple tools into one communication platform to save time and money--and to focus on equity.

How our district established a unified communication platform


This district consolidated multiple tools into one communications platform to save time and money--and to focus on equity

The new platform also had to integrate with our student information system, and be able to message, post and manage automated calls from one place.

Zooming and Training

During the first week of April, we used Zoom to connect with every instructional staff member for training sessions, each of which only took about 30 minutes. After that, everyone was up and running on the new platform, which effectively replaced the multiple, disconnected communication applications we previously used.

We set up templates for Monday-through-Friday messages, or posts, that instructors use at the primary and elementary school levels. Because we have different cohorts of students at the secondary level, we also set the system up to be easily accessible for the middle and high school teachers and staff while also displaying the same simple features like duplicating and/or reformatting previously-used posts in order to save time.  

Working with our superintendent Jamie Farr, I used the platform’s post feature to schedule his regular newsletters and updates to the school community. As a member of the ParentSquare Advisory Council, Farr understood and appreciated the idea of consolidating our school-home communications on one platform and realized that this was a critical tool for our district to have.

Saving Time & Money

We also use the communication platform to field state-required digital equity surveys. A PDF with a custom survey link is generated for each student in the district, and that document with the survey link then gets automatically delivered to the parents who complete the survey.

We can easily monitor parent survey responses as they come in, process the feedback, and then adjust accordingly. We used a similar approach with a 2021 learning choice survey, where we used the feedback to adjust schedules even before the survey closed out. This helped us stay on top of the results as they came in.

With a unified school-home communication platform in place, we’re not only saving time, but we’re also saving a lot of money on office supplies, paper, and postage. Just 15 weeks into the 2021-22 school year, for example, we had already used the platform to distribute over 15,000 different pieces of communication.

When you factor in that volume of messages, the time savings, the postage saved and the fact that we don’t need a dedicated team of people to handle this automated system, the cost savings associated with our platform are significant. Our next step is to use it to send out census verification to all district families — a task that would normally require the physical mailing of about 3,000 envelopes.

Instead, we’ll just use PDFs with the Secure Documents feature right through our communications platform. In a world where we’re all busy, this is one tool that helps everyone in our school community— from our superintendent to staff to teachers to parents — come together and collaborate in a very simple app or web-based format. It helps us manage everything without becoming too overwhelmed by the process.

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