A former college quarterback is suing video game company EA Sports and the NCAA for using his image in a popular video game without his consent in a case that legal experts say could affect the long-brewing argument over using athletes' digital likenesses.
Sam Keller, who played for Arizona State and Nebraska universities from 2003-07, filed a lawsuit this spring arguing that student athletes should be compensated when their likenesses are used in video games, even if their names are not printed on their jersey. The case's initial motion won't wrap up until late July, and the case likely won't reach a courtroom until late 2010, said Leonard Aragon, one of Keller's attorneys.
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