district communications

Survey: Parents prefer texting and mobile communication from schools

A new survey reveals stakeholders preferred communications methods

Determining the right mix of traditional and digital tools to best engage with parents and district stakeholders remains a primary challenge for district communications, according to a new report.

A large part of a school district’s ability to implement successful initiatives or pass bonds lies in its communications and its ability to connect with community members.

Now, a new report from Blackboard and Project Tomorrow outlines the different roles district communications officials play in today’s schools. The results reflect the increasingly important yet challenging role of communications in today’s K-12 districts.

Front lines of district communications officers” includes responses from 500,000 K-12 students, parents, educators and community members.

District communications officials said the three priorities that drive their strategic planning include nurturing their district’s brand and reputation and development (69 percent), engaging with the community (62 percent), and managing information dissemination (50 percent).

The report reveals that parents and communications officials place value on different traditional and digital communications tools.

Next page: What are parents’ and communications officials’ preferred digital communication tools?

Laura Ascione

Want to share a great resource? Let us know at submissions@eschoolmedia.com.


We’re Celebrating 25 Years with 25 Giveaways!

Enter Each Day to Win the Daily Gift Card Giveaway

and the Grand Prize drawing for an

Apple iPad!

Visit eSchool News each day through April 1, 2023 to enter the daily $25 Gift Card drawing.
Each daily entry counts as one entry for the grand prize drawing. See details and rules.
Giveaway is open only to legal residents of the fifty (50) United States and Canada who are employed full- or part-time in K-12 education.