LIVE@CoSN2024: Exclusive Coverage

Digital signage competes for students’ attention


 

UC Irvine recently upgraded its campus's digital signage.

Budget-conscious colleges and universities are finding digital signage not only helps them improve their campus-wide communications and emergency messaging, but many discover that it’s cost-effective and eco-friendly. And the signs might just make students glance up from their smart phones.

 

The need for improved communications is driven by a consumer electronics industry that has created a generation bombarded with engaging messages all day, every day.

As a result, students tend to ignore messages that don’t meet their high standards for media and its messages.

A new study from Platt Retail Institute, “Communication Effectiveness in Higher Education,” reveals the significant role of digital signage in communicating on campus.

According to the report, 97 percent of students responded that they prefer to receive information via digital channels, rather than from a non-digital source. Students indicated that digital channels are effective for communicating school-related messages.

Read the full story on eCampus News

Sign up for our K-12 newsletter

Newsletter: Innovations in K12 Education
By submitting your information, you agree to our Terms & Conditions and Privacy Policy.

Want to share a great resource? Let us know at submissions@eschoolmedia.com.

New Resource Center
Explore the latest information we’ve curated to help educators understand and embrace the ever-evolving science of reading.
Get Free Access Today!

"*" indicates required fields

Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Email Newsletters:

By submitting your information, you agree to our Terms & Conditions and Privacy Policy.

eSchool News uses cookies to improve your experience. Visit our Privacy Policy for more information.