This month, hundreds of thousands of graduating high school seniors are weighing their college options. For many, it's an intensely stressful time as they are rejected or waitlisted by schools they aspired to attend and decide where they will spend the next four years of their lives. Unfortunately, most will base those decisions on criteria that don't actually determine the quality of their education and ignore the criteria that do.
Choosing a college to attend is not like choosing a product to purchase, though students often approach the decision with a consumer's mindset. There is no Consumer Reports to rely on, leaving students and their parents unduly influenced by a school's reputation, the glitziness of the admissions materials, the amenities in the student housing, the impressiveness of the recreational facilities, and the quality of the campus tour. None of these bears any relation to the quality of the instruction you will receive as a student.
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