Warner Brothers to produce ‘Sesame Street’ video games


Warner Bros. Interactive Entertainment has signed a deal with Sesame Workshop, the nonprofit educational organization that produces “Sesame Street” in more than 140 countries, to create and publish a series of interactive games for various platforms based on the 40-year-old children’s series, reports the Associated Press. The partnership comes three months after Sesame Workshop and Warner Bros. announced Warner Home Video would distribute “Sesame Street” home videos. The companies said they see the latest partnership as an opportunity to create entertaining and educational interactive content for preschool-age children, an audience they said is underserved by game publishers. “There’s a big open hole in the market,” said Russell Arons, Warner Bros. Interactive Entertainment senior vice president of marketing. “This is the first generation of parents who grew up as gamers. Unlike prior generations where people weren’t sure of the value of video games, these are people who know there’s value and fun for the whole family.” Arons said the publisher hopes to utilize video and motion controller technologies, which will be available for Microsoft’s Xbox 360 and Sony’s PlayStation 3 later this year, for the new “Sesame Street” games, making the games easier and developmentally appropriate for preschoolers…

Click here for the full story

Sign up for our K-12 newsletter

Newsletter: Innovations in K12 Education
By submitting your information, you agree to our Terms & Conditions and Privacy Policy.

Laura Ascione

Want to share a great resource? Let us know at submissions@eschoolmedia.com.

New AI Resource Center
Get the latest updates and insights on AI in education to keep you and your students current.
Get Free Access Today!

"*" indicates required fields

Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Email Newsletters:

By submitting your information, you agree to our Terms & Conditions and Privacy Policy.

New AI Resource Center
Get the latest updates and insights on AI in education to keep you and your students current.
Get Free Access Today!

"*" indicates required fields

Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Email Newsletters:

By submitting your information, you agree to our Terms & Conditions and Privacy Policy.

IT SchoolLeadership

Your source for IT solutions and innovations to support school-wide success.
Weekly on Wednesday.

  • Hidden
  • Hidden
  • Please enter your work email address.
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.

eSchool News uses cookies to improve your experience. Visit our Privacy Policy for more information.