Is your advertising working?

Want the truth about your advertising?  Let independent research tell you. Advertise in our Nov./Dec. issue

Is your advertising working? You’re spending precious dollars on your print advertising. You select only the finest publications that will deliver your sales message to the best-qualified customers and prospects. But you still wonder . . .

That’s where eSchool News comes in.

We’ve retained Litchfield Research, the nationally recognized advertising analysis firm, to conduct a Score6 Advertising Impact Study in our Nov/Dec issue.

The first 20 advertisers to purchase a junior-page 4C ad or better will automatically be eligible to participate – at no additional charge.

What’s a Score6 study?

Score6 is a FREE study designed to give you quantitative and qualitative feedback that tells you not only “Is my advertising working?” but also “How can it be improved?”

The ed-tech decision makers who read eSchool News will evaluate your ad in two critical areas: Design and Message.

Readers rate up to three elements for each area – six (6) in all – to arrive at an overall Design and Message score. Is the ad informative? Memorable? Understandable? Compelling? Persuasive?  Does it have Stopping Power?

The average of the Design and Message elements make up the “Overall Attribute” score.  Score6 also provides an “Overall Effectiveness” score for your advertisement.

You also get verbatim comments about your ad from the ed-tech buyers participating in the study.

Get the essential marketing intelligence you need. Reserve your qualifying ad space in the Nov./Dec. issue of eSchool News today. Only 20 ads will qualify, so don’t delay:

eSN Space Deadline: October 15th

eSN Materials Deadline: October 20th

Contact your sales rep today!

East: Barbara
Schrader
Midwest: Patty
Voltz
West: Paul
Turchetta
301-913-0115
x163
813-991-4099 310-540-3344
BSchrader@eSchoolNews.com PVoltz@eSchoolNews.com PRTurchett@aol.com

eSchool News is all about the latest news

100% is original ed-tech news written and edited by eSchool Media staff

eSchool News’ circulation is your prime sales prospects

36% Management and Leadership Titles*

50% IT and Curriculum*

14% Library and Media*

We reach 100% of US Superintendents!

eSchool News’ total qualified circulation is over 100,000** ed-tech buyers

eSchool  News keeps your marketing on target

93% of readers are involved in buying ed-tech*

65% have taken action as a result of an ad they have seen in eSchool News *

92% of readers refer to eSchool News as “authoritative” *

eSchool News is your most cost effective media buy for education!

Visit a recent NxtBook issue*Per the eSchool News 2010 Print Readership Profile

**BPA audit of circulation, June 2010

***According to independent study by MDR

As America’s leading ed-tech news organization, eSchool News offers you cost-effective advertising in the ed tech field.

Why? Over 93% of eSchool News readers are involved in buying ed-tech products and services*, we’re THE PREFERRED CHOICE for getting in front of your buyers.

Contact your sales rep today!

Space Deadline: October 15, 2010

Material Deadline: October 20, 2010

Call Your Sales Rep Today

East: Barbara
Schrader
301-913-0115
x163
BSchrader@eSchoolNews.com
Midwest: Patty
Voltz
813-991-4099
PVoltz@eSchoolNews.com
West: Paul
Turchetta
310-540-3344
PRTurchett@aol.com

Contact your sales rep today!

East: Barbara
Schrader
Midwest: Patty
Voltz
West: Paul
Turchetta
301-913-0115
x163
813-991-4099 310-540-3344
BSchrader@eSchoolNews.com PVoltz@eSchoolNews.com PRTurchett@aol.com