GMB Announces New Brand Centered on Creating Abundance in Education


Holland, Michigan GMB, a planning, architecture, engineering, enrollment marketing, and branding firm serving schools and universities, has announced a new brand to support their evolving organization. GMB has recently expanded its service offerings for clients in education and is focused on equipping and empowering students to build a better future of abundance.

GMB’s team provides a comprehensive package designed to address the multifaceted needs of educational institutions. With an integrated approach, educators receive a cohesive strategy where each service complements and strengthens the others, leading to enhanced outcomes for schools and students.

“When you hire GMB, you receive a full range of curated services to support your brand and your buildings,” said David Bolt, GMB President and CEO. “Instead of offering a menu of services to choose from, GMB provides a full-service bundle of interconnected resources which saves schools and universities both time and money.”

GMB has engaged in several exclusive partnerships to support this holistic evolution. Partnerships with Secure Environment Consultants (SEC) provide clients with built-in safety and security services, and with sustainability and energy experts to integrate with our engineering solutions. GMB also acquired a full-service marketing firm in 2023, providing branding, digital, and enrollment marketing services for higher education institutions across the U.S.

To illustrate these bold organizational changes, GMB is introducing a new brand and identity that goes beyond traditional architecture and engineering. GMB’s updated logo drops the reference of only offering architecture and engineering services and embraces a new look that speaks to growth and the firm’s evolving nature. A new vibrant color palette evokes a fun and energetic nature that reflects the students we serve.

“We are excited to expand our impact and reach a broader audience of educators and students of all ages,” added Jeff Hoag, Educational Planner with GMB. “We believe that the more we can share, the more people who have access to resources and knowledge will help all of us increase the abundance, creativity, and inventiveness in the world.”

GMB employs more than 200 people across the country and has been serving clients for over 56 years. We are a people-centric and empowered team working together to contribute to an equitable, sustainable, and abundant future for all.

About GMB

GMB is a professional services firm focused on people and purpose. Our integrated team provides services to schools and universities around buildings and brands – marketing & branding, architecture & engineering, and building performance – that help place learners in environments where they can thrive. Our team serves transformational educators across the United States from our five learning hub locations in Michigan, Indiana, and South Carolina. Learn more at www.gmb.com.

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