
In a powerful example of how online social networking, youth exuberance, and digital media can combine to affect a nation, students at Florida’s Ocoee Middle School created a video called “Gotta Keep Reading,” an infectious message that has “gone viral” and inspired other schools and big-name TV stars to endorse reading as a path to success.
The video began when the school’s reading coach, Janet Bergh, thought it might be fun to do something like The Oprah Winfrey Show’s “flash mob” video in Chicago last year. Winfrey and her producers elected to kick off the 2009 season with a live open-air version of the show in Chicago, featuring the Black-Eyed Peas and other performers. The Black-Eyed Peas rewrote the words to their single “I Gotta Feelin” as a Winfrey tribute dubbed “Oprah Feelin,” and hours before the show began the approximately 21,000 audience members were taught choreographed steps to the piece to create a flash mob dance.
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