BOSTON, MA – Kids today do not feel adequately prepared to make informed, confident decisions about what they want to do after high school. Research shows that more than 65 percent of students feel they would have benefited from more career exploration in middle and high school. An additional study states that less than half of Gen Z respondents said they had enough information to decide what pathway was best for them after high school. To improve career readiness outcomes for students, American Student Assistance® (ASA), a national nonprofit that changes the way kids learn about careers and navigate a path to postsecondary education and career success, today announced the expansion of its free suite of digital resources that advance career readiness by launching EvolveMeTM.
The EvolveMe platform gives teens access to and rewards them for completing high-quality, professional career experimentation activities and building transferable skills they can apply to any job. This is done through interactive online videos, quizzes, games, and mini-lessons or quests that help them develop life skills while enabling them to explore careers, build their networks, and actually experiment with jobs. Through the mobile experience, students are rewarded for completing these tasks and earn points to redeem for gift cards to their favorite retail, restaurant, and/or entertainment brands. They can also track their progress and accomplishments through fun and dynamic visuals within the platform. For instance, they can see their personalized tree grow as it sprouts unique flowers and creatures each time they complete an activity.
Co-created with a nationwide panel of middle and high school teen advisors who provided feedback on design, site features and functionality, and user experience (UX) – alongwith quantitative validation based on feedback from more than 4,600 additional young people, EvolveMe helps kids ages 13-18 prepare for their individual career journeys. Since more than 90 percent of teens have access to smartphones and mobile devices, ASA’s suite of digital experiences provides an equitable way to ensure all youth can explore career possibilities that match their interests — as early as middle school – and test and try in high school. They can access hands-on opportunities, network with career professionals, and build transferable, career-ready skills they’ll need to succeed in the workforce.…Read More