How to use higher education’s ‘new toy’: Social media


EDUCAUSE panelists encouraged attendees to search for social media staff on their own campus.
EDUCAUSE panelists encouraged attendees to search for social media staff on their own campus.

Campus technology officials in charge of social media efforts have come to a consensus: There are no social media experts, so keep experimenting with your school’s tweeting, linking, and posting until you’ve struck the right balance.

Using social media to communicate with students in the online arenas they most prefer—Facebook and, to a lesser extent, Twitter—was a focal point at the annual EDUCAUSE conference in Anaheim, Calif., where 6,700 campus technology staff came together this week to discuss the latest in educational technology.

Robin Bradford Smail, known as a disruptive technologist at Penn State University, said during an Oct. 12 EDUCAUSE session that campus technology officials have to find and maintain a balance between being passive on Facebook and bombarding students with constant posts.

A campus is considered passive, Bradford Smail said, when the staff in charge of social media initiatives are monitoring their profiles 80 percent of the time and measuring their results—clicks and “likes”—during the remaining time.

Read the full story on eCampus News

Sign up for our K-12 newsletter

Newsletter: Innovations in K12 Education
By submitting your information, you agree to our Terms & Conditions and Privacy Policy.

Denny Carter

Want to share a great resource? Let us know at submissions@eschoolmedia.com.

New AI Resource Center
Get the latest updates and insights on AI in education to keep you and your students current.
Get Free Access Today!

"*" indicates required fields

Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Email Newsletters:

By submitting your information, you agree to our Terms & Conditions and Privacy Policy.

IT SchoolLeadership

Your source for IT solutions and innovations to support school-wide success.
Weekly on Wednesday.

  • Hidden
  • Hidden
  • Please enter your work email address.
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.

eSchool News uses cookies to improve your experience. Visit our Privacy Policy for more information.