Reading Rainbow aims to improve literacy once more

By Michael Sharnoff, Associate Online Editor, @Michael_eSM
June 5th, 2014

For three decades, Reading Rainbow helped inspire joy in reading and books for generations of children. A new app aims to reboot the popular children’s program.

Reading_rainbow2ndlogoFrom 1983 to 2009, the nonprofit PBS television program Reading Rainbow helped improve children’s literacy with fun and interactive skits led by actor LeVar Burton.

“But you don’t have to take my word for it.”

If you remember Burton’s famous catchphrase, you might get sentimental watching his new Kickstarter campaign to help teach children how to read.

The Kickstarter campaign pledge was $1 million. At the time this article was written, over $3.2 million had been raised.

(Next page: How your donations will impact children’s literacy)

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One Response to “Reading Rainbow aims to improve literacy once more”

June 5, 2014

Watching Reading Rainbow as a kid brought far away places to my little country town. I will always remember the episode of how Crayola crayons were made. That is by far my favorite one and I would have loved to have toured that crayon plant as a kid. So many colors!