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A checklist for engaging a school district’s central office

By staff and wire services reports
August 14th, 2013

Many edtech startups (understandably) try to sidestep the complexity and bureaucracy of the central office, and go straight to teachers, edSurge reports. Unfortunately, while going directly to teachers is a good route to test usability, gain acceptance, generate enthusiasm, and to make a few initial individual sales, monetizing the product at a volume to justify significant investment inevitably requires companies to deal with the central office. Edtech companies must understand and work within the system; they must aggressively pursue a district office strategy in parallel with working directly with teachers. A well thought out Central Office strategy with realistic timing should be part of every business plan.

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staff and wire services reports