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October 28th, 2013
Six new changes in children’s media habits
Children’s mobile media use has skyrocketed, report shows
Children’s use of mobile devices and mobile apps has jumped dramatically in the past two years, doubling and tripling in some cases, according to results from a large national Common Sense Media report.
In 2011, 8 percent of families with children ages 0-8 owned an iPad or similar tablet device. In 2013, 40 percent of those families had an iPad or similar device. According to “Zero to Eight: Children’s Media Use in America 2013,” smart phone ownership has grown from 41 percent of families in 2011 to 63 percent of families today.
Two years ago, roughly half (52 percent) of all children up to age 8 had access to a new mobile media device such as a tablet or smart phone. Now, 75 percent of children have this access.
(Next page: The study’s six key takeaways)