Proposed law would prevent companies from selling student data to third parties
A White House official said President Obama on Jan. 12 will announce a measure aimed at preventing companies from selling student data to third parties and from using information collected in school to engage in targeted advertising.
Obama also wants Congress to pass legislation requiring companies to inform customers within 30 days if their data has been hacked, a move that follows high-profile breaches at retailers including Target, Home Depot, and Neiman Marcus.
Obama’s proposals are part of a White House effort to preview components of the president’s State of the Union address in the lead-up to the Jan. 20 speech. The official, who insisted on anonymity, was not authorized to discuss the proposed legislation by name ahead of Obama’s speech at the Federal Trade Commission.
The Student Digital Privacy Act would prohibit companies from selling student data to third parties, a move spurred by the increased use of technology in schools that can scoop up personal information.
(Next page: Reaction to the proposed data protection law)