Duncan, stakeholders launch new national campaign on how teaching is more than a paycheck. Will it work?
Let’s face it: Being a teacher doesn’t sound all that glamorous to many of today’s students. However, with many teachers facing retirement in the next few years, as well as the lack of youth interest in teaching, the U.S. may face a significant teaching shortage. That’s where Make More comes in.
Make More is an integrated campaign to recruit “the next great generation of teachers.” The campaign was inspired by recent data revealing that half of the nation’s teachers will retire over the next decade, but only nine percent of top students consider the profession a viable career.
“The campaign was motivated by the fact that only 9 percent of students in the top third of their class are considering the teaching profession. They perceive teaching—inaccurately, but pervasively—as contrary to their ambitions,” said Peggy Conlon, president and CEO of the Ad Council. “The PSAs show students that the entrepreneurial and engaging, inspiring and impactful, financially and emotionally rewarding opportunities they seek in a career can be found in the teaching profession.”
“There’s an urgent need and unprecedented opportunity to fill the pipeline with talented students who will lead the transformation of our education system,” according to the campaign, which is why TEACH and the Ad Council partnered to launch the new campaign.
(Next page: PSA video and why teachers make a difference)