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Sign of the times? Digital signage gets creative

Sign of the times? Digital signage gets creative

At InfoComm 2014, many companies showed new products that make deployment of digital signage easier and more flexible for schools

digital-signage

Projector makers demonstrated how their products could be used to create dynamic digital signage on curved or irregular surfaces.

At InfoComm 2014, North America’s largest audio-visual trade show, there were several innovations in digital signage on display—and many of these new products could make it easier for schools and other organizations to deploy digital signage in more creative, flexible, and cost-effective ways.

Here are three key developments we noted in digital signage at the conference.

Portability

Having the flexibility to move digital signage around a building or campus—setting it up for special events, for example, and then taking it down for use in other locations—could help schools get more bang for their buck, and this kind of portability was an important feature of some of the new digital signage products introduced at InfoComm.

For instance, Ricoh unveiled a projector-based mobile digital signage solution that includes either two or three ultra short-throw projectors, a Lenovo computer loaded with edge-blending software, and all the cabling and other accessories needed to set up the system.

“Traditional digital signage solutions constrain you to the size of the display, its rectangular shape, a flat screen, and the place you affixed it to the wall,” said Matt Sakauchi, vice president of technology marketing for Ricoh Americas Corp. “For those who need more flexibility—big, bold, shape-shiftable images and the ability to move them around at will—the Ricoh Digital Signage Solution is a perfect way to transform and share information and inspire audiences. It comes with everything you need, fully integrated and ready to switch on.”

The two-projector version, called the RDS2 system, can create a 12-foot wide display. The three-projector version, the RDS3, can create an 18-foot wide display.

Peerless-AV showed a series of portable video wall carts. These modular, adjustable, flat-screen mounting racks can accommodate two-by-two, two-by-three, or three-by-three screens of up to 60 inches each. The racks are built on wheels, so you can move the video wall wherever you want to deploy it within a building.

(Next page: Two more key developments in digital signage technology)

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