
General confusion might be the key ingredient to an engaged crop of incoming freshmen on a college or university’s Facebook page.
An analysis published May 16 on the blog .eduGuru breaks down what college students are discussing on their school’s official Facebook pages and third-party groups, and the most consistently engaged posts were written by “confused students trying to find more information about orientation, registration, and housing.”
An “engaged post” was a comment or question that received five or more responses, according to the analysis of how college freshmen were using their Class of 2016 Facebook pages.…Read More