These days, before visiting your campus or even speaking to anyone on the phone, the first impression anyone will ever have with your school is via its website. When researching existing schools, the majority of people will automatically undertake in-depth online research to learn more about their options. Therefore, it is crucial that your website contains enough relevant information that is eye catching and easy to navigate through so as to provide helpful information and not confuse the visitor, causing them to leave the website. After enrollment, the website will serve as a vital link between parents, students and school administration.
Content seems to be key here, yet it is not merely enough, meaning if it is not organized in the right way, it will be difficult to find or there will be too much of it, therefore it will not serve its purpose. This is where design plays its part in providing solutions for content display and organization.
That being said, design is not something you should fear since it does not present a difficult task given the development and advancement in the CMS that enable even those without much designer skills achieve great results. Yet, there are a few steps you should consider and implement if you want to maximize your website’s effectiveness.…Read More