Parents of students at Cobble Hill's Public School 29 last summer launched an online viral marketing campaign that brought in $40,000 in just a month and rescued the school's arts programs from the chopping block, reports the New York Daily News. Thanks to a web site, some videos, and the internet's rapid-fire transmission, donations poured in from as far away as South America and Eastern Europe. Deep cuts to the school's budget had left almost nothing for arts education. That news disturbed PS 29 parent and freelance web designer Sylvia Wehrle, so she decided to try some of the same marketing

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