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eSN Special Report: Smarter Education

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For years, marketers have used sophisticated software to track consumers’ buying habits and web browsing activity, then crunch this information and—based on the data—make a series of intelligent predictions that allow them to target their sales messages much more effectively.

Now, this same technology is appearing in schools and colleges as well—and observers say it’s a development that could revolutionize education.

Using predictive analytics software, teachers at Georgia’s Gwinnet County Public Schools soon will be able to see at a glance which students might need more help. Sinclaire Community College in Ohio has cut its student dropout rate in half. And the online American Public University System has watched its course completion rate steadily climb.

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