Amazon is expected to unveil a tablet computer Sept. 28, picking a fight with Apple Inc. and its iPad. The iPad has many challengers and has proven popular with schools, but analysts say Amazon’s tablet could be different—it has a chance to be more than just a wannabe.
Amazon.com Inc. is nearly unique in its ability to sell content such as eBooks, movies, and music suited for a tablet, just like Apple does. In addition, the “Kindle” tablet could be a reminder, right in the owner’s hands, to buy general merchandise from Amazon, simply by adding it to your Amazon shopping cart.
“In essence, the Kindle is a Trojan horse for Amazon’s retail and media brands,” said Morgan Keegan analyst Justin Patterson.…Read More