Advertisements for star tutors in Hong Kong can be seen all over here: on billboards that loom over highways and on the exteriors of shopping malls, the New York Times reports. Invariably, the local teaching celebrities are young, attractive and dressed in designer outfits befitting pop stars. But beyond the polished shine, the advertisements also claim that their celebrity tutors can help students ace Hong Kong’s university entrance exam. “From a marketing perspective, every company wants to present their products with good packaging,” said Antonia Cheng, a celebrity English teacher at Modern Education, one of the city’s largest tutorial chains. “I believe, very simply, that this is a business principle.”
…Read MorePodcast Series: Innovations in Education
Explore the full series of eSchool News podcasts hosted by Kevin Hogan—created to keep you on the cutting edge of innovations in education.