LIVE @ ISTE 2024: Exclusive Coverage

The new celebrity: Tutors


Advertisements for star tutors in Hong Kong can be seen all over here: on billboards that loom over highways and on the exteriors of shopping malls, the New York Times reports. Invariably, the local teaching celebrities are young, attractive and dressed in designer outfits befitting pop stars. But beyond the polished shine, the advertisements also claim that their celebrity tutors can help students ace Hong Kong’s university entrance exam. “From a marketing perspective, every company wants to present their products with good packaging,” said Antonia Cheng, a celebrity English teacher at Modern Education, one of the city’s largest tutorial chains. “I believe, very simply, that this is a business principle.”

Read the full story

Sign up for our K-12 newsletter

Newsletter: Innovations in K12 Education
By submitting your information, you agree to our Terms & Conditions and Privacy Policy.

Want to share a great resource? Let us know at submissions@eschoolmedia.com.

New Resource Center
Explore the latest information we’ve curated to help educators understand and embrace the ever-evolving science of reading.
Get Free Access Today!

"*" indicates required fields

Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Email Newsletters:

By submitting your information, you agree to our Terms & Conditions and Privacy Policy.

eSchool News uses cookies to improve your experience. Visit our Privacy Policy for more information.