Three ways to improve your college’s recruitment program

Colleges’ recruitment efforts are based on large amounts of student data.

In today’s competitive climate, institutions face a significant conundrum: the need to simultaneously increase student enrollment and reduce student recruitment costs. This challenge has motivated institutions to stretch beyond their traditional recruitment boundaries.

In fact, admissions offices across the U.S. are taking a deep look into how they manage the student enrollment process. In many cases, institutions have adopted a business approach to enrollment management.

The admissions offices at these institutions apply a robust set of tools within their Constituent Relationship Management (CRM) system to assist them with targeting and reaching specific student populations, often outside their traditional target population.…Read More

5 new ways colleges are reaching high school students

Each fall, the recruiting season seems to be the same process for colleges and universities: Send recruitment mailers to prospective students who signed up online or at college fairs to receive information and wait for them to arrive on campus for the standard tour and Q&A session, U.S. News reports. While discussions about rejuvenating the recruitment strategy presumably take place in admissions offices annually, the threat of declining applications due to a new campaign that flops may be serving as a roadblock to innovation. Still, there are some colleges and universities that are breathing new life into the recruiting process in order to supplement–or buck–the traditions. Here are five examples of schools using social media and technology to connect with prospective college students…

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