Podcast Series: Innovations in Education

Explore the full series of eSchool News podcasts hosted by Kevin Hogan—created to keep you on the cutting edge of innovations in education.

Six strategies for persuasion in the digital age

Best-selling author Dan Pink says persuasion needs a reboot in the Age of Information; here are his six recommendations for how school leaders can influence others to act

pink-on-persuasion
Effective persuasion isn’t about changing people’s minds, Pink said; it’s about making it easy for them to act.

Best-selling author Dan Pink kicked off ASCD’s annual conference in Los Angeles March 15 by noting how important persuasion is to school leaders’ jobs—and yet the dynamics of persuasion have changed radically in the Information Age.

Pink said he was involved in a recent study that surveyed 7,000 full-time adult workers in the United States. When they were asked, “What percentage of your work involves convincing or persuading people to give up something they value for something you offer,” the responses averaged 41 percent.

That means people spend an average of 24 minutes of every hour trying to persuade or move others as part of their job, Pink said—and that’s certainly true of school leaders as well.…Read More

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Dan Pink: How teachers can sell love of learning to students

In his new book To Sell is Human, author Daniel Pink reports that education is one of the fastest growing job categories in the country, Mind/Shift reports. And with this growth comes the opportunity to change the way educators envision their roles and their classrooms. Guided by findings in educational research and neuroscience, the emphasis on cognitive skills like computation and memorization is evolving to include less tangible, non-cognitive skills, like collaboration and improvisation. Jobs in education, Pink said in a recent interview, are all about moving other people, changing their behavior, like getting kids to pay attention in class; getting teens to understand they need to look at their future and to therefore study harder. At the center of all this persuasion is selling: educators are sellers of ideas…

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