NEW YORK — Social-first media company, The News Movement (TNM) today announced a new partnership with EXPLR Media (EXPLR), an organization which produces and shares educational videos and curriculum for students in the US. The two companies will collaborate on developing educational news content aimed at grade 7-12 children. The partnership will also provide EXPLR and TNM with access to each company’s library of content to share across their audiences.
With over 1.7 billion views and 1.1 million followers across its network of owned brands, TNM meets Gen Z where they are, providing them with engaging journalism to help them understand and navigate the world around them. As part of the collaboration, TNM will adapt its storytelling techniques to suit a slightly younger audience. TNM will provide EXPLR with both existing and new content to be streamed via EXPLR’s curriculum-aligned service.
TNM Co-Founder and Editor-In-Chief, Kamal Ahmed said: “We know the power digital storytelling has to inspire and engage audiences, and with that power comes the need to ensure younger generations are equipped with the skills and education to identify and seek out fact-based quality journalism and useful content. That’s why the partnership with EXPLR is a significant one for us here at TNM. Through our audience engagement and listening, we have a robust understanding of Gen Z’s media consumption and preferences and we look forward to broadening our focus to Gen Alpha with the help of the team at EXPLR.”…Read More