
Don’t let the iPhones and BlackBerries fool you: Research and a recent pilot program that put eReaders in college students’ hands suggest that most students aren’t ready to read their textbooks electronically, despite the proliferation of internet-ready mobile devices on campuses nationwide.
In fact, 74 percent of students surveyed by the National Association of College Stores (NACS), a nonprofit trade organization representing 3,000 campus retailers, preferred printed textbooks for their college classes.
The study, released May 25, also found that more than half of college students surveyed on 19 campuses said they “were unsure about purchasing digital textbooks or would not consider buying them even if they were available.”…Read More