Four clever online marketing tips for schools

Samantha Razook Murphy, founder of the all-girls summer and after-school program Curious Jane, shares four important online marketing strategies from a Google workshop

One takeaway from the marketing workshop was how important it is to have compelling video content on your website. (OlegDoroshin /

When I founded Curious Jane, a Brooklyn-based after-school and summer camp program for young girls, my goal was to empower girls to be more active in learning and problem solving—to experiment with science, design, engineering, and, above all, to have fun!

But as our programs grew and we looked for other ways to expand our reach beyond already-loyal families, we realized the need to broaden our approach to getting the word out about our mission.

We get excellent word of mouth, and girls have a great time when they join us—but we also want to find creative, new ways to reach families with an interest in the kind of programs we run.…Read More