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student retention

Three ways to improve your college’s recruitment program

Colleges’ recruitment efforts are based on large amounts of student data.

In today’s competitive climate, institutions face a significant conundrum: the need to simultaneously increase student enrollment and reduce student recruitment costs. This challenge has motivated institutions to stretch beyond their traditional recruitment boundaries.

In fact, admissions offices across the U.S. are taking a deep look into how they manage the student enrollment process. In many cases, institutions have adopted a business approach to enrollment management.

The admissions offices at these institutions apply a robust set of tools within their Constituent Relationship Management (CRM) system to assist them with targeting and reaching specific student populations, often outside their traditional target population.…Read More

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Purdue’s student achievement technology goes national

Course Signals is an educational technology tool that can help improve student achievement and lead to better student retention.
Course Signals is an educational technology tool that can help improve student achievement and lead to better student retention.

A Purdue University-piloted tool that uses educational technology—and online “signals”—to warn some students that their grades are dropping, offer study-habit suggestions, and provide positive reinforcement to students who are acing quizzes and exams is being released nationally.

“Course Signals” is being made available to higher-education institutions through a joint effort by SunGard Higher Education and Purdue University to help increase student achievement. Course Signals was developed at the university and piloted for three semesters before its 2009 launch. (See “Tech helps students adopt good study habits.”)

“We found in our research that this can improve student [achievement] an average of one letter grade for many students,” said Gerry McCartney, Purdue’s chief information officer, vice president for information technology, and Olga Oesterle England Professor of Information Technology. “Course Signals is an important step forward for higher education that can be implemented successfully at many universities and community colleges across the nation to improve student retention and success.”…Read More

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Universities look toward data to stabilize enrollment numbers

Data mining could be one way Kansas officials address a decline in student retention.
Data mining could be one way Kansas officials address a decline in student retention.

University of Kansas officials are considering working with a data-mining company to pinpoint strategies to keep students enrolled after a recent report showed that 28.7 percent of freshmen from the fall 2007 semester have left the campus.

Five months after University Chancellor Bernadette Gray-Little formed a task force that would examine ways to increase student retention and graduation rates, task force members say they might enlist the help of Virginia-based data mining company Starfish Retention Solutions, which works with 14 four-year colleges, seven two-year campuses, and two K-12 school systems.

Starfish’s retention program helps campus decision makers weed out data that identify at-risk students with consistently low grades and spotty attendance records who are not engaged in campus activities.…Read More