[caption id="attachment_69468" align="alignleft" width="194" caption="When web surfers use Google or Bing to look for information, the search results they now see at the top of the page might differ from those of their neighbor."][/caption]

A quiet revolution has taken place in recent months, as Google, Microsoft, Facebook, and other internet gatekeepers have revised their search algorithms in an attempt to bring users more personalized information. This subtle shift has enormous implications for students, researchers, and society at large, experts say.

When web surfers use Google or Bing to look for...

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