How school leaders can leverage Facebook to boost district visibility in the community

district-facebookThe Norris School District has deliberately cultivated a combined social media brand over the last several years by deploying multiple official district-managed Twitter feeds, and primarily by deploying a Facebook fan page.

Our school district is a system of about 2,100 students in southeast Nebraska. The district covers a wide geographic area and is a consolidated system serving students in seven small communities, as well as in rural areas just south of Lincoln, Neb.

It is our...

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