Common Sense’s 2017 research report, Watching Gender: How Stereotypes in Movies and on TV Impact Kids’ Development, showed that kids who are fed gender stereotypes may internalize those roles, shaping their behavior for years to come.

Stereotypically gendered media shows kids a narrow view of who they are and what they can be. Girls must be princesses: damsels in distress and sexual objects. Boys must be superheroes: decisive and strong. The effects on children of gendered media include:

  • girls’ focus on their appearance and value as sexual objects

  • more tolerant views of sexual harassment

  • the establishment of gendered
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  • About the Author:

    Erin Wilkey Oh’s work has focused on supporting K-12 students and teachers for over a decade. As executive editor of education content for Common Sense, she provides teachers with practical tips and strategies for using classroom technology, and helps students use media productively to become critical thinkers and creators. Prior to her work with Common Sense, Wilkey Oh taught English at a public high school in Kansas City and evening classes to adult English learners. Her time as a National Writing Project Teacher Consultant nurtured her passion for student digital creation and media literacy. She has bachelor’s degrees in English and secondary education and a master’s degree in instructional design and technology.