J.K. Rowling webcast will promote new Harry Potter Reading Club

J.K. Rowling’s next book is for adults, but she will be on hand this fall to help promote a new reading club for kids, the Harry Potter Reading Club.

Scholastic Inc. announced July 31 that Rowling will participate in a live webcast at noon on Thursday, Oct. 11 from her hometown of Edinburgh, Scotland, taking pre-submitted questions from her young fans. The discussion will take place on the website of the new Harry Potter Reading Club, which Scholastic also launched July 31.

The club is designed for schools, libraries, and parents. It includes discussion guides about the books, a glossary, interactive features, and information about community events. Rowling will contribute original commentary as well. She has a novel for grown-ups out in September called “The Casual Vacancy.”

The Harry Potter Reading Club website gives educators, librarians, after-school program coordinators, and parents the tools they need to host a Harry Potter Reading Club and celebrate the joy of reading among students. The first 10,000 registrants for the club will receive a welcome kit including bookmarks, stickers, and nametags, Scholastic said.

“Scholastic has been in conversation with educators, librarians, and other book lovers about ideas for bringing the Harry Potter books to new readers in exciting and different ways,” said Ellie Berger, president of Scholastic Trade. “The Harry Potter Reading Club is a direct response to that feedback and provides an entry point through which the thrill of these books can be shared with new generations of Harry Potter fans both within and beyond the classroom.”


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