Rosetta Stone loses court case against Google

Foreign-language education company Rosetta Stone Inc. has lost a court case in which it sued Google Inc. for allowing rivals to advertise copycat software when Rosetta trademarks are used in search terms, reports the Associated Press. Rosetta Stone said it was “deeply disappointed” that its suit was dismissed by the U.S. District Court for the Eastern District of Virginia. The company said the decision will “permit Google to continue to create consumer confusion” by allowing counterfeit products to be sold using its trademarks. Rosetta Stone said that Google knows counterfeit software is being advertised using its AdWords system and takes no effective steps to stop the activity. The company said it will consider an appeal upon reviewing the court’s written decision. Google said in a statement it was pleased with the decision, and that the use of trademarks as search words that trigger competing ads was legal and supported by other court precedents. “Users searching on Google benefit from being able to choose from a variety of competing advertisers, and we found no evidence that legitimate use of trademarks as keyword triggers or in the text of advertisements confuses consumers,” said Google’s senior litigation counsel, Adam Barea…

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