Teens sue Facebook over ‘like’ button

The lawsuit also alleges that Facebook tells advertisers that when a user “likes” a product, the action results in more click-throughs by the user’s friends.

“The apparent endorsement of a good or service in an advertisement by one member who is recognizable to other persons will generate higher ‘click-throughs’ and greater revenues to a paying advertiser, and thereby to Facebook,” the lawsuit reads.

“Facebook encourages its members to communicate such ‘likes,’ characterizing these indications of like as something that contributes to the social nature of communication within the Facebook network. Facebook then uses this information for targeted marketing of endorsement ads to the effect that ‘[your friend] Billy Smith likes this product.’ In the forgoing example, Billy Smith is a Facebook member and a child whose name (and often likeness) is being used to endorse paid advertisements without legal consent.”

A Facebook representative said the social networking company will “fight [the lawsuit] vigorously.”

Want to share a great resource? Let us know at submissions@eschoolmedia.com.

Comments are closed.


We’re Celebrating 25 Years with 25 Giveaways!

Enter Each Day to Win the Daily Gift Card Giveaway

and the Grand Prize drawing for an

Apple iPad!

Visit eSchool News each day through April 1, 2023 to enter the daily $25 Gift Card drawing.
Each daily entry counts as one entry for the grand prize drawing. See details and rules.
Giveaway is open only to legal residents of the fifty (50) United States and Canada who are employed full- or part-time in K-12 education.