i>clicker Signs Exclusive K-12 Distribution Agreement with Educational Resources

For Immediate Release

i>clicker Signs Exclusive K-12 Distribution Agreement with

Educational Resources

i>clicker Student Response System Expands Reach into K-12 Classrooms

New York, NY, November 24, 2009 – i>clicker announced today that it has signed an exclusive K-12 sales and marketing distribution agreement with Educational Resources. i>clicker is one of the nation’s leading higher education student response systems, and this partnership will expand i>clicker’s reach into K-12 classrooms. Educational Resources is the nation’s largest source of educational software, hardware, accessories, and supplemental products, serving educators in all 50 states and in more than 14,000 school districts, grades K-12.

As part of the agreement, i>clicker’s system will be aligned to national education funding programs, including IDEA (Individuals With Disabilities Education Act) and 21st Century Community Learning Centers. And, i>clicker is now a recommended product for the Microsoft Voucher program.

“Our mission is to create products with superior reliability and ease-of-use that engage students and help them play an active role in their own learning,” said Renee Altier, managing director, i>clicker. “Although our origins are in higher education, i>clicker’s core philosophy – simplicity and pedagogy – is equally valuable for students and teachers in K-12 settings. We are excited to be working with Educational Resources, who are seasoned experts in the K-12 channel.”

i>clicker’s focus on simplicity makes it a particularly appropriate system for K-12 teachers, who have limited time and resources. According to Dan Figurski, president, Educational Resources/Sunburst Technology, “We are thrilled about this partnership and the value an interactive teaching tool like i>clicker brings to the K-12 education market.”

Over the past year, i>clicker has been tried and tested by a growing community of K-12 teachers. Dean Antic, a Chemistry Teacher at St. Patrick High School in Chicago, IL, states, “i>clicker is a versatile, easy-to-use system that helps provide instant feedback on what students are learning. Based on i>clicker responses, the teacher can re-teach subject matter or move on to new material. The students have fun using i>clicker and learn at the same time. It is a very useful classroom tool and the benefits are immediately realized after the first use.”

About Educational Resources:
Educational Resources was established in 1985 and is the nation’s largest source of educational software, hardware, accessories, and supplemental products, serving educators in more than 14,000 school districts, grades K-12. The company represents more than 300 vendors with over 5,000 educational software titles, supplemental software, and mixed-media curriculum courseware, as well as peripherals and accessories. Educational Resources is a brand of Smarterville Educational, LLC. For information about Educational Resources call 800-624-2926 or visit www.edresources.com.

About i>clicker:
i>clicker is one of the most widely used classroom response systems in higher education, adopted at more than 700 educational institutions in North America and used by more than 1 million students. Through our relationship with Educational Resources, we have a growing number of customers in K-12 and also serve customers in corporate environments. Invented in 2003 by four University of Illinois professors, i>clicker’s current design was made available for adoption in 2006 and continues to be recognized for its superior reliability, intuitive software, and focus on formative assessment and pedagogy. Together with a team of faculty advisors and reviewers, inventors Tim Stelzer and Mats Selen continue to play lead roles in product development – with a focus on ease-of-use and pedagogical research. i>clicker is a division of Macmillan, a global publishing company with a long history in education. For more information, visit www.iclicker.com.

About Macmillan:
Macmillan is a global publisher of books, magazines, textbooks, scientific information, and digital content and services. In the US, the group includes Farrar, Straus & Giroux; Henry Holt; St. Martin’s Press; Tor Books; Picador; Macmillan Audio; Bedford St. Martin’s; W.H. Freeman; Worth Publishers; i>clicker; and Scientific American Magazine. Macmillan is a subsidiary of Verlagsgruppe Georg von Holtzbrinck, GMbH, a global media company based in Stuttgart, Germany. For more information, visit www.macmillan.com.

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Media Contact:

Audrey Mann Cronin

Mann Cronin PR

914-861-2009/o

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