LIVE @ ISTE 2024: Exclusive Coverage

Apple iPad Price Cut: Blunder or Brilliance?


If Apple is really considering price cuts on its just-introduced iPad, the best advice is to make them before launch, not after, according to PC World.

Not today, or tomorrow, but a price drop a week–or even a day–before it goes on sale might give the iPad an incredible boost. I will also describe what other businesses can learn from Apple’s troubles.

The iPad has been gradually settling back to early after a less than stellar Steve Jobs introduction on Jan. 27. The truth is that, for many, a supersized iPod touch just isn’t too terribly interesting.

A well-timed price cut could light a fire under iPad sales. That such a cut would be a bit of a black eye for Apple would be noticed by only a few.

Just the fact that Apple appears to already be talking to analysts about “nimble” pricing suggests consumer interest in the iPad is less than the company hoped. A post-introduction survey actually found that the more consumers knew about the iPad, the less they wanted one.

Click here for the full story

Sign up for our K-12 newsletter

Newsletter: Innovations in K12 Education
By submitting your information, you agree to our Terms & Conditions and Privacy Policy.

Want to share a great resource? Let us know at submissions@eschoolmedia.com.

New Resource Center
Explore the latest information we’ve curated to help educators understand and embrace the ever-evolving science of reading.
Get Free Access Today!

"*" indicates required fields

Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Hidden
Email Newsletters:

By submitting your information, you agree to our Terms & Conditions and Privacy Policy.

eSchool News uses cookies to improve your experience. Visit our Privacy Policy for more information.